Updated: Dec 23, 2020
Backlinks are one of the major factors that search engines consider when they work to determine your website’s ranking. With a good list of backlinks, your website automatically becomes more credible, which will help you to rank higher. Of course, before you can reach this step, you have to win backlinks in the first place. Fortunately, with the right strategy, getting those coveted backlinks is achievable for any website. In this post, we will discuss how you can win those backlinks and boost your ranking.
Create Good Content
The most important part of obtaining backlinks involves creating good content. While there are plenty of ways to gain backlinks that do not involve content, creating good content is the most organic way to win backlinks. When you create content that has value, people will want to share it and reference it. This organically inspires backlinks—which can play an even bigger role in demonstrating that you are a valid source.
The best way to create good content for backlinks is to provide information. While fun content can inspire backlinks, informational content is more likely to be referenced. Make sure that your content is easy to follow, answers the right questions, and is completely factual. Remember, good content can be fun and informational too.
Link To Yourself
One of the best ways to build backlinks yourself is to link to your own pages from within. Believe it or not, these links do count. If you’re running a blog, you can do this by referencing other posts from your page. You can also link to products or a glossary as well. Doing this can be an effective way to start building backlinks very quickly, particularly if you are producing a lot of content. These backlinks can really start to stack over time and allows you to promote some of your more popular pages.
One of the best ways to win backlinks is by creating high-quality content, but some kinds of content attract more attention. Infographics are one of the best ways to win favor from other content creators. In general, this high-performing type of content should be well-made, informative, and built around relevant topics. This will make it more likely to be referenced in other media pieces online. Popular infographics can lead to a lot of new backlinks over time.
Write Guest Posts
The blog world is very well-informed on the effectiveness of backlinks, which is great for content creators. Guest posts are posts where you write an article on someone else’s website. This gives you the ability to link back to your website for those who are interested while reading your post, which makes your backlinks list grow. This is also a great strategy because it enables you to show off your expertise or content to a brand new audience, which can effectively drive up traffic.
Guests posts generally happen in a couple of different ways. On one hand, you can create a guest post opportunity by networking with other people in your industry (or close to it) that would have a good audience for you. If that doesn’t seem to be working, you can always do outreach and begin to connect with others in your industry. When in doubt, there is always the opportunity to pay someone for a guest post spot on a high-performing website with a wide audience.
Use SEO Strategies
By nature, search engine optimization will make your website more visible. While backlinks do play a role in most SEO strategies, it is important to remember that these strategies are more powerful when they are used together. The higher your website ranks on Google, the more likely you are to win backlinks. If your website pops up when someone is researching a topic, it is likely that you will be a source that they reference in their own content—and there are a lot of people creating content in every industry. Over time, with SEO, your backlinks will almost build themselves.
Backlinks can do a great job of helping you to grow your website, which is why they should absolutely be a part of your strategy. When seeking out ways to get more backlinks, remember to always keep the biggest focus on your overall website performance. Create content that yields value and deserves to be referenced. When you do, you will find that people are much more likely to link back to your website. When you keep a focus on rewarding your visitors when they see your site, you will find that the backlinks start growing more organically. Give people a reason to send their followers to your site!